Hannes studied media technology in Hamburg with a focus on audio technology. Before his studies he completed an apprenticeship as a marketing communications agent in a large advertising agency where he developed a penchant for customer service and project management. Through a study in the field of acoustic fabrics for superyachts, his collaboration with Bond TM began. By writing his Bachelors degree thesis on the development of an AV training course for yacht crew, he further deepened his knowledge in distributed AV systems on superyachts.